September 2011
3 posts
Is Branded Journalism Still Journalism? →
Interesting article about the roll of branded journalism.
—The goal with branded content, explains social media expert Shel Holtz, isn’t necessarily to solicit profits, but to make companies visible, because these days, if your business doesn’t have content on the world wide web, you’re essentially invisible—even if you have a company website. Holtz says that branded content “isn’t trying...
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