Great article from Collision Hub about how to stand out from the crowd and “Let it Shine” through your social engagement strategies!
One of my mantras in business is to Let it Shine. Simply put, to shine is to be yourself. It’s to celebrate those unique and localized traits that make you stand out from the competition. What preexisting aspects of your business make you….you? And how do you tell that story?
As a business…
Science fiction writer William Gibson considers how our new communication networks look more and more like the superfine, delicate wirings of a mind…
“…the texture of these more recent technologies, the grain of them, becomes progressively finer, progressively more divorced from Newtonian mechanics. In terms of scale, they are more akin to the workings of the brain itself…the ongoing manifestation of some very ancient and extraordinary weirdness; our gradual spinning of a sort of extended prosthetic mass nervous-system…”

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